The Movie Waffler Film Maudit 2.0 2023 Review - ENDLESS CONTENT FOREVER | The Movie Waffler

Film Maudit 2.0 2023 Review - ENDLESS CONTENT FOREVER

Endless Content Forever review
Satire of online media.

Review by Eric Hillis

Directed by: Jacob Gregor

Starring: Maddie Daviss, Jacob Gregor, Ian Erickson, Brandon Daley

Endless Content Forever poster

Parents once told their kids that movies were bad for them. Those kids then told their own kids that TV would rot their brains. Those kids went on to scorn their children for spending too much time on YouTube. Now YouTube addicted parents are frowning at their kids' obsession with TikTok. It seems every generation views the latest media as harmful at worst, a waste of time at best.

Endless Content Forever review

Writer/director Jacob Gregor's Endless Content Forever aims to satirise the current state of media, with, as its title alludes to, the practically infinite choice of viewing materials we have on hand today. It does so in a very luddite manner, reducing the entirety of online media to its worst elements.

The closest the movie has to characters are Sam (Maddie Daviss) and her unnamed friend, played by the director himself. The two lead aimless lives, constantly staring at screens and speaking to one another as though they're reading text messages aloud. The latter starts up his own directionless YouTube channel, beginning with a cringy review of Avengers: EndGame before ditching that format for reviews of burgers. This gives us the film's one genuinely humorous moment as he gets so consumed with enjoying his burger (it does look delicious) that he forgets he's meant to be recording his opinions.

Endless Content Forever review

The rest of the movie aims to replicate the experience of doom-scrolling endlessly through online video content. Images and sound blur into a headache-inducing collage. I guess that's the point, but it sure is irritating to watch and listen to. Ironically, though it purports to be examining a very modern phenomenon, there's a very 1990s feel to Endless Content Forever, with much of it resembling the sort of music promos industrial bands like Ministry would assemble from the weirder outposts of America's public access TV, the precursor to YouTube.

Endless Content Forever review

There's something disingenuous about Gregor's representation of online video, and he doesn't seem to understand that in order to find an audience a creator has to have a certain appeal and a level of professionalism. You can argue about the value of the "content" that's consumed or its political influence, but to suggest that people are wasting their time watching videos as amateurish as those recreated by Gregor is just naïve. Endless Content Forever is a lot like a millennial screaming at their own generation to get off their lawn when they actually live in a fourth floor apartment.

Endless Content Forever
 plays at Film Maudit from January 12th.

2023 movie reviews