As a filmmaker you know that making movies is no easy feat! There is so
much work involved in pre-production, production, and post-production, as
well as very high costs. Of course, finishing the film is one great
accomplishment in and of itself, but the next hurdle will be getting
people to watch it. To get the word out about your new film, you are going
to need to promote the heck out of it and you may have to get a little
creative with this. Here are 5 ways to promote your new film.
Social Media
Make a special social media account just for your film to post daily
teasers or clips or information about when the film is coming out, where
it is available to stream, etc. You can even make an account for one of
the characters from the film and post as them, for fans to have an
interactive experience. There are lots of ways to use social media to
promote things, and movies are no different, so be sure to use it to your
advantage.
Apparel
Selling apparel with the name of the film, graphics of the characters or
a specific scene, etc. is another great way to promote it. People love
wearing a t-shirt
of a brand or film they love. Creating a buzz like this is exactly what
you want when you have a new movie coming out. Consider selling your
officially licensed apparel online or through your social media
accounts.
Do Interviews
If magazines or news outlets ask to interview you about your new film,
always say yes. If you aren’t being asked, you may have to offer. Reach
out to places like Variety and The Hollywood Reporter, as well as smaller
entertainment publications and let them know about your new film. Tell
them everything about it and spark their interest enough for them to want
to
write a piece about it. This is the best way to inform a large number of people about your
upcoming film.
Make A Trailer
Making a movie
was probably enough work and you may feel like putting together a trailer
is going to be just as hard — but it won’t! Trailers are actually pretty
easy to edit compared to entire films, and you already have all of the
footage you need. Make sure to include any action packed scenes or
cliffhangers so that you keep viewers on the edge of their seats. The
whole point is to leave them wanting more, thus forcing them to watch the
entire film.
Promoting your new film should be fun and exciting, not stressful! Use
these tips and come up with some of your own, and before you know it your
movie will be the talk of the town.