The Moments Worth Paying For campaign launched in February 2011 and has since gone from strength to strength. Independent tracking research by ICM revealed that those audiences exposed to the campaign were significantly more likely to pay for official film and TV than those not exposed to
it.
This in-cinema campaign is supported by Wide Eye Media who are dedicated to helping their audiences value real cinema experiences. "We are delighted to provide screen time in cinemas to The Industry Trust for IP Awareness," said Eoin Wrixon of Wide Eye Media. "There is no film industry if
Intellectual Property isn't valued".
From Marvel Studios, Avengers: Age of Ultron reunites the Marvel Avengers team for the first time on screen since the global box office success of Marvel’s Avengers Assemble which took over $1.5 billion at the worldwide box office making it the third biggest film of all time. The film sees Tony Stark jumpstart a dormant peacekeeping program, but things go awry and Earth’s Mightiest Heroes, including Iron Man, Captain America, Thor, The Incredible Hulk, Black Widow and Hawkeye, are put to the ultimate test as they battle to save the planet from destruction at the hands of the villainous Ultron.
Marvel’s Avengers: Age of Ultron opens in UK/ROI Cinemas on Thursday 23rd April 2015.