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Video - Muppets' Moments worth paying for

Exclusive Muppets content encourages audiences to choose the real deal and experience

On Friday 7th February The Industry Trust for IP Awareness and Walt Disney Studios, Ireland will launch an exclusive MUPPETS MOST WANTED trailer in cinemas that sees Kermit the Frog and Miss Piggy guiding audiences to choose official film.

Miss Piggy, Kermit the Frog and the World’s Number One Criminal and dead-ringer for Kermit – Constantine – star in the latest educational trailer. When deciding between Kermit and Constantine, Miss Piggy must choose the “real-thing”, thus helping audiences make the connection that they too should choose the real-deal for their film fixes. 

This trailer available to view on  follows on from the success of previous Moments Worth Paying For campaigns. This time featuring original Walt Disney Studios access to the cast and crew of MUPPETS MOST WANTED to deliver the exclusive material to help ensure that audiences are not only entertained but also inspired to choose official film, TV and video content.

To amplify the reach and influence of the trailer, the Irish Industry Trust, via will implement an integrated multi-media approach across cinema, digital, PR, social media and outdoor to complement the MUPPETS MOST WANTED’s marketing strategy.

Alison Crinion, Communications Director at Industry Trust for IP Awareness said:

“The MUPPETS MOST WANTED bespoke message features the tongue-in-cheek characters that people know and love, together with an ‘imposter’ theme, making it the perfect fit for our campaign message, inspiring consumers to choose the real deal.

Copyright infringement is still a key issue that the Irish Film & Television industry is continuing to tackle and if we can entertain audiences whilst we educate them then that’s a positive outcome.  It’s been wonderful working on this collaboration with Walt Disney Studios and we’re delighted with the final trailer.

This is the first Moments Worth Paying For campaign from 2014 and we believe this style of message will further increase consumer awareness of the range of legal alternatives to piracy. We also know the appeal of MUPPETS MOST WANTED will encourage audiences out to their local cinema and enjoy a night at the pictures.”

Trish Long, Vice President and General Manager Walt Disney Studios, Ireland said:

“The Walt Disney Company, Ireland recognises the extremely important work undertaken by The Irish Industry Trust and is delighted to collaborate so closely on MUPPETS MOST WANTED in order to promote the value of copyright and creativity in Ireland. Campaigns such as this year’s Moments Worth Paying for are an ideal way of highlighting the importance of these issues in an entertaining and engaging manner while inspiring audiences who love film to value great movie moments.”

MUPPETS MOST WANTED opens on March 28th 2014.